Carrie Underwood is bringing her passion for health and wellness into a bold new chapter with the launch of HiNote, a lifestyle wellness brand designed to help busy women build simple, sustainable daily habits.
The eight-time GRAMMY® Award winner announced the debut of HiNote alongside its first product, HiNote Everyday Energy Daily Nutrition Drink Mix—a convenient wellness drink packed with 20 grams of protein, collagen, fiber, greens, superfoods, fruits, vegetables, and vitamin B, all without added sugar or caffeine.
Available in Berry Medley, Juicy Peach, and Strawberry Lemonade, the drink mix is designed to provide steady energy and nourishment in just 30 seconds. “Health and wellness have always been such an important part of my life,” Underwood shared. “We want to care for ourselves while still showing up for everything else our busy lives demand. That’s why I created HiNote.”
Carrie Underwood. Photo: Jeff Johnson
Alongside the product launch, Underwood is also evolving her popular fitness app fit52 into HiNote Life–Powered by fit52, a wellness platform featuring workouts, healthy recipes, food tracking, and a supportive online community focused on consistency and balance.
HiNote continues Underwood’s growing presence in the wellness space, following ventures including CALIA by Carrie Underwood, her New York Times bestselling book 'Find Your Path,' and her partnership with BODYARMOR. The brand is also partnering with Girls on the Run International to help support confidence-building and wellness programs for young girls. With HiNote, Underwood is creating more than a wellness product—she’s building a lifestyle centered around strength, balance, and making self-care feel achievable for everyday women.